Following up on Jose’s musings on good and bad keywords for a productivity blog, I came across an interesting tool to visualize the evolution over time of aggregated social bookmarking tags for popular websites. It is actually a pretty old project called Cloudalicious created a few years ago by Terrell Russell (of ClaimID fame).
If you are a web metrics maniac like yours truly, you won’t resist plugging this tool into your favourite websites, so here’s the graph I generated for AcademicProductivity.com:
The first nice fact this graph suggests is that the more bookmarks a blog accumulates over time, the more stable the overall tag distribution tends to be, i.e. popular tags tend to get stronger and less popular tags (like tags used by a single user) to be pushed down the list. Obviously, only tags for the top node are displayed in the graph, not the sum of tags for each blog post (which might produce significantly different results).
Even so, the graph reveals some interesting facts about this blog’s core business. According to our del.icio.us readers we are mostly a blog about productivity (103 tags), academic (56 tags) or academia (50 tags), research (50 tags) and gtd (47 tags).
Possibly the most striking feature of this graph is the dramatic drop of bookmarks marked with tag gtd, that moved from a respected 2nd position about one year ago to the current 6th position.
Is there anything we can conclude from this? Is our focus drifting away from GTD? Do our readers find this blog less GTD-centred than one year ago?
I’m not sure I have a good explanation why this happened but I’d love to hear your thoughts. And if you’re intrigued by Cloudalicious, you can give it a try as well.