I always wondered how people see the academic world from outside. How do we gauge the interest of the general public on what academics have to say (on average)? One easy way to look at this question is to see the how often people will read an article that has the word ‘academic’ on it.
A proxy on what people read nowadays is digg.com. And the tool to see how often people digg academic posts is now available in Dan Zarella’s blog. Given a keyword, the tool will return data on the average number of links accumulated by stories popular on Digg that mentioned that keyword. This is done with 2007 data.
Well, behold what happens when you enter “academic”:
And compare it to what you get when you type “productivity”:
Why is this important? Well, on average, a single digg increases traffic by 0.10%. So a story that gets 3,000 diggs results in an increase in total traffic to the referring site by 300%.
So, from now on we are a^H^H^H^H^H^H^H^H productivity blog